The Beacon The Student News Site of Dallastown Area High School Wed, 26 Feb 2020 20:01:49 +0000 en-US hourly 1 Conigliaro takes the Crown Wed, 26 Feb 2020 20:01:49 +0000 On Friday, Feb. 21, many Dallastown students returned to school to support their favorite seniors in a unique way: a beauty pageant.

Mr. DHS, an annual event sponsored by Student Council, was held in the school’s auditorium at 7 p.m. A portion of the money raised from the $3 admission fee will go to the senior post prom party, benefiting the Dallastown Class of 2020.  

Contestants Matteo Conigliaro, David Geppi, Kyle Bruner, Luca Fimmano, Kyle Reuter, Cade Fry, Peter Capobianco, and Gabe Wunderlich participated in three main events: the group dance, talent competition, and fashion show with a Q & A component.

Judges this year included Mrs. Dallmeyer, Mr. Trone, Mr. Green, and Mrs. Trevino. 

In the talent competition, each contestant showcased a unique talent that made them stand out to the judges. 

Some of the show stopping talents included Reuter’s singing solo to “Wrecking Ball” by Miley Cyrus, Wunderlich and Fry’s Tik Tok Dance, Bruner chugging a gallon of milk, Geppi and Capobianco performing a cheer routine, and Fimmano and Conigliaro singing a duet.

“[The pageant was] Riveting!” said Trone. “Relative to these men, Shakira’s hips do in fact lie! Each man should be proud of their willingness to perform, without dignity in some cases, in front of their peers.”

Mrs. Trevino, first time attendee and judge, was entertained the entire eventing and was specifically impressed with the talent portion. 

“Each of the guys commanded the attention of the audience with their acts,” said Trevino. “I do hope to never see Kyle Bruner drink a gallon of milk again. That was actually more scary than anything else.”

For the fashion show and Q & A, each contestant wore an evening gown or simply dressed up and strutted around the audience and answered a few questions. Responses to the questions asked Sarah Mtimet and Abby Langmead, the Student Council head chairs of this event, gave the audience even more entertainment and sent many into laughter. 

“Fimmano and Conigliaro in their evening gowns were impressive as they clearly practiced the runway walk,” Trone said.

Ultimately, Conigliaro had the highest score out of all eight contestants, making him the overall winner of Mr. DHS. 

“I feel great and very happy being crowned Mr. DHS,” said Conigliaro. “I had so much fun with all the boys.”

Besides the overall Mr. DHS crown, three other contestants earned other awards. The group dance award winner was Wunderlich, the best talent award went to Fimmano, and the best fashion award was received by Capobianco.

photo submitted
Behind the scenes, members of Student Council worked together to put on the Mr. DHS Pageant. Sarah Mtimet and Abby Langmead were the Student Council head chairs of the event and had the responsibility of creating the group dance the contestants performed.

“It was really well run and very entertaining,” said Green. “[Mr. DHS is] definitely a must-see event!”

This performance did not come without hard work. Prior to the competition, the eight contestants learned the group dance and practiced their talents with members of the Student Council under the leadership of their advisors, Mrs. Boyd and Mrs. Huyett. Bloopers of their numerous practices can be found on the Student Council’s instagram, @dtstudco.

Overall, the hours of practice paid off, and the eight boys performed with humor and created a night full of entertainment for all judges and attendees. 

“I think this event though once again reflects the best of Dallastown,” said Trone. “We had hundreds of students laughing, singing, smiling, enjoying their Friday night together. Dallastown Proud!”

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An Uncommon Birthday Fri, 21 Feb 2020 13:04:48 +0000 Some things only come once every four years, such as the Olympics, the World Cup, and a presidential election. However for some, their birthday also only comes once every four years. 

Sophomore, Emma Boyd, is one of those people with a leap year birthday.

Every four years there is an extra day added to the February month to keep the calendar in alignment with Earth’s revolutions. This is because it actually takes 365.243 days to make it around the sun, thus why we have a leap year. 

Only 0.07% of the population are leap year babies, sometimes called ‘leaplings,’ because they have a Feb 29 birthday.

“She was born a week late, and only 55 minutes into Feb 29,” Emma’s mom, Dallastown English Teacher, Mrs.Boyd, said. 

On her fourth birthday, the first time she got to celebrate on her actual birthday, Mrs. Boyd took off work and turned the entire house into under the sea themed.

This year is a leap year, meaning Boyd will get to celebrate her sixteenth birthday on the actual date. Even though she doesn’t have any special plans yet for this year, in the past she has had bigger parties on leap years. 

Typically she celebrates on Feb 28 because it is in the same month, however, some leap year babies celebrate on March 1, or only every four years.

The chances of being born on Feb. 29 are one out of 1,461, making it extremely unique. 

“The best part would be it only comes every four years, and I don’t share my birthday with many other people,” Boyd said, as the only student with a leap year birthday here at Dallastown high school.

Emma Boyd, who is now a sophomore, will get to celebrate her sixteenth birthday on the actual date, Feb 29.

In addition, some stores have some extra perks for leap year birthdays such as Olive Garden, Hard Rock Cafe, and Pizza Hut. 

However, one thing she doesn’t always like is the reoccurring joke that comes along with this uncommon birthday.

“There are constant comments about how old I really am. Even though I am turning sixteen, some people say I am only four,” Boyd said.

This will be only the fourth time Boyd gets to celebrate on her actual birthday. 

Other things that come up troublesome for leap year babies include, entering their birthday on websites, official documents, and renewing ID’s. 

All in all, having a leap year birthday definitely makes Emma Boyd unique, and even though she doesn’t have any big plans yet, it will be a special birthday for her sweet sixteen. 

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Good Eats Fri, 21 Feb 2020 12:50:45 +0000 It’s a Friday, the school day felt like it lasted years. Students are hungry but there is never really any food in the house. Friends start meeting up and making plans. Everyone wants to go somewhere but nobody can decide on one place. What do you do? Where do you go? 

Sometimes picking a place to eat can be the hardest struggle of the day, there are always so many places to choose from. Why not making it easy by reading the top 6 list of places eat after a long, hard day at school.

Top 6 Best Places to Catch a Bite With Your Friends

1. Chipotle

Photo via Flickr through creative commons license

Chipotle may not give a variety of options but they do give you fresh ingredients all day long. From bowls, burritos, tacos, and quesadillas you can always count on getting a large portion of food. The prices may be a little higher, but the freshly made guac makes up for that. Many students tend to visit the store in the Queensgate Shopping Center.

Chipotle is an American chain of fast-casual restaurants in the United States, United Kingdom, Canada, Germany, and France, specializing in tacos and Mission-style burritos.


2. Sheetz

Photo via Wikimedia Commons through creative commons

When thinking of Sheetz it may be just a gas station but they offer so much more. If someone just wanted a little snack, they could get chips and a quick soda for cheap. Sheetz also has made-to-order food for those who are looking for a little extra. Burgers, wraps, salads and mac and cheese could all be made right there in the store for you. They even have a small dining area for those who want to stay. Many Dallastown students visit the Leaders Heights location after basketball games and other sporting events.

Sheetz is considered an American chain of convenience stores and coffee shops owned by the Sheetz family. The stores sell a mix of fast food and convenience store items. Nearly all of them sell gasoline.

3. Panera

Photo via Wikipedia through creative commons license

Panera Bread has many many options to choose from. They offer a wide variety of soups, salads, and sandwiches. Do you want more than one? No problem! Get a “You Pick 2”! They also have many smoothies and coffee drinks to choose from! Don’t forget about the mac and cheese! The prices may be higher than some, but they’re always serving good, fresh food! Many Dallastown students visit the locations on Queen Street.

Panera Bread Company is an American chain store of bakery-café fast, casual restaurants.



4. Chick-fil-a

Photo via Wikipedia through creative commons license

If a burger is what you’re craving, this isn’t your place. Chicken nuggets, sandwiches, salads, wraps, soups, waffle fries, and their own chick-fil-a sauce are all the options. Chick-fil-a can sometimes get a little pricey but their amazing customer services make up for it all. They’re only open Mon-Sat so after school is the best time to go but it might be a little bit of a drive.

Chick-fil-A is one of the largest American fast food restaurant chains and the largest whose specialty is chicken sandwiches.

5. Roburritos

Photo Submitted

Robs is another place where people can get a bangin’ burrito for cheaper. Unfortunately, their burritos are slightly smaller than those at Chipotle but they still have amazing flavor and you don’t have to pay extra for the guac! Robs also has a wide variety of hot sauces so that you can have the perfect amount of spice! Robs offers a very chill environment but don’t bring too many friends; the store itself is pretty small with very little parking and seating. This establishment is mostly visited by students after half days or snow days.

Roburritos includes a simple menu of made-to-order burritos along with quesadillas & sides offered in an informal space.

6. McDonald’s

Photo via Wikimedia Commons through creative commons license

McDonald’s offers a wide variety of burgers to choose from along with the infamous chicken nuggets and fries. The prices of each item are significantly low with decent quality food in return. It’s the perfect place to go when you’re trying to ball on a budget. Don’t try to order ice cream though, it’ll never happen, just stick with the sprite.

McDonald’s offers a uniform menu that includes fries, the Big Mac, chicken sandwiches, chicken nuggets, hamburgers, the quarter pounder with cheese, salads, wraps, desserts, soft drinks, and other beverages.


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DAHS Celebrates 60th Annual Science and Engineering Fair Tue, 18 Feb 2020 13:01:34 +0000 Dallastown’s 60th Annual Science and Engineering Fair was held on Jan. 24-26 and included more than 120 projects on topics like Biochemistry, Engineering, Botany, Environmental Science and much more.

The fair was open to the public on Sunday, Jan. 26 starting at 3:00 p.m. Awards included ribbon awards and many cash awards were given by generous individuals and businesses. Projects ranged from “How does the pH of Lactase Affect the Glucose Levels of Milk?” and “The Effect of Blade Curvature on Energy Dissipated by a Cross flow Wind Turbine” to “How does SPF Sunscreen Affect how Long the Sunscreen is Effective. 

“This year my science project was biomedical research developing a test that uses plasma dopamine as a biomarker for depression. I spent about 55 hours and over 4 months working in a lab designing, engineering, and troubleshooting my test. Although I did not have enough time to perfect the test, I hope to be able to spend more time working on the project so that I can eventually patent and publish my research,” said Junior Astha Ray.

A team of more than 25 scientists and engineers volunteered their time and talent to judge the projects. Many awards were given, but the top projects were as follows: 

  • “Ballistic Pendulum”created by Jeremiah Ondrasik  – Junior High Reserve Grand Champion
  • “Glycerin Effects on Banana-Based Bioplastics’ Tensile Strength”  by Mia Karlie – Junior High Grand Champion.
  • “Engineering an Aptamer-Based Lateral Flow Assay for Plasma Dopamine Protection” by Astha Ray – Senior High Reserve Grand Champion
  • “Instrumentation and investigation of Phage-Antibiotic Synergy on K. pneumoniae, H.alvei, & Transduction H. alvei” by Ibnat Meah – Senior High Grand Champion






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Dallastown’s Winter Athletic Signing Day Tue, 18 Feb 2020 12:53:44 +0000 The Dallastown Athletic Department is proud to recognise four students who commited to continue their athletics and academic careers at the collegiate level on this last signing day which took place on Wednesday, Feb 5.

This is Dallastown’s second athletic signing day for the 2019-2020 school year. This event is held to recognize the accomplishments of Dallastown athletes and to sign National Letters of Intent (NOI).

NOIs officially binded the student-athletes to their colleges and universities for their next years in education and athletics.

The athletes who signed are as follows:

Gabe Wunderlich- Soccer

Wunderlich has signed to Alvernia University to continue playing soccer and with a plan to study physical therapy. He has played as a center forward for the DHS soccer team and has played for Dallastown since his seventh grade year.

“I’m excited about meeting new teammates and playing at a higher level,” Wunderlich said. “But, I will definitely miss the bonds I made with every single player and coach on the team.”

Abigail Herbert- Volleyball

As a volleyball player for Dallastown since seventh grade, Herbert has committed to Eastern University to continue her volleyball career and major in either middle school education (math) or early elementary education. Herbert is a defensive/libero specialist and has also played club volleyball since eighth grade.

“One thing I will miss about Dallastown athletics are the memories and friendships I have made with my teammates over the years,” Herbert said. “In college, I’m excited to meet new people and play volleyball at a higher level and faster pace.”

Kanann Gemmill- Volleyball

Gemmill has signed to Stevenson University to continue playing volleyball as a defensive/libero player and to study nursing. She has played volleyball for Dallastown since seventh grade and has played club volleyball for eight years. She currently plays for Spooky Nook’s volleyball team.

“I will miss all the relationships and bonds made with the teammates over the years,” said Gemmill, “and [in college] I’m definitely excited to further my athletic career and grow as an athlete.”

Abbey Alex- Lacrosse

As a midfielder for Dallastown’s lacrosse team for her four years of high school, Alex has committed to Albright College to continue playing lacrosse and further her academic studies. She plans on studying business or dentistry. Alex has also played lacrosse outside of Dallastown for the York Invaders.

“I’ll miss my friends and playing in the stadium and I’m excited to take my talent to the next level,” said Alex. 


The next Dallastown Athletic Signing day will be Wed. April 15, 2020. Stay tuned for part III, highlighting the spring signees.


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Americanism Essay Contest Thu, 13 Feb 2020 13:09:38 +0000 The American Legion Auxilary (ALA) is a community of volunteers that serve Veterans, Military, and their families.

Each year the ALA sponsors an essay writing contest for students in grades 3-12, including students with special needs. The word count requirement varies between grades.

Grade levels are divided into six classes. One award will be presented in each division.

Dallastown has been offering this essay contest to students for over 10 years.  This annual essay contest encourages participants to learn about the fundamental rights and freedoms we enjoy today.

Dallastown and other schools participate in the contest for a chance to win cash prizes.

Winners will receive $50 from the ALA and a $50 donation in the student’s name will be made to the Children of Warriors National Presidents’ Scholarship fund. Winners will also be receiving cash prizes from their school.

The prompt for this year’s essay is “How Can We Address the Health and Well-being of our Veterans, Military, and their families?”

According to Karen Dressell, a librarian in the Innovation Center, “We can have up to nearly 100 essays per year from 3rd grade through 12th grade.”

Michaela Hoover
Submitted essays must meet the word count requirement for the student’s grade

“My advice is to include research, current facts, pay attention to spelling, and English grammar,” Dressell said.

The point system used for judging is divided up between content, English, originality, neatness, and spelling.

During the writing process, the challenge to stand out among the other essays can be difficult.

“Judges are always looking for someone who writes from their heart. Personal experiences are always a nice touch to their essays,” Dressell said.

According to Levi Bunnell, Junior and Americanism Essay County, and State Winner, “The way I made my essay stand out was, I assured that the passion I have for the topic was shown through the essay.”

“Some advice I have for students writing the essay is don’t sweat it. Sit down one Sunday morning with a cup of coffee and complete it within two hours. Also, don’t worry about the prize, care about the topic and make your essay stand out in your own way,” Bunnell said.

Dallastown offers many other writing competitions throughout the year including the Richard L. Boyd Workers’ Memorial Day Essay, Voice of Democracy Essay (VFW), Yom HaShoah Essay, the York-Adams Workers’ Memorial Day Essay, and many others.

“I have participated in other essay contests before such as an essay contest for the VFW, and if I get a chance to write an essay or write a speech I will do it because I enjoy writing and public speaking,” Bunnell said.

Photo via Wikimedia Commons under creative commons
This is the logo for the American Legion Auxiliary Department.

“The Americanism Essay is a great way for students to learn and be connected to their local American Legion and show patriotism to their local veterans in their community,” Dressell said.

For students interested in participating in the Americanism Essay Contest go to the Innovation Center and get an informational packet from Dressell for additional information on how to enter and further requirements.

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Comments on Uncommon Classics: The Great Escape Thu, 13 Feb 2020 12:48:56 +0000 Finding the time to watch a three hour movie was much more challenging than I anticipated, but it’s what The Beacon followers asked for.  The winner of my first movie poll and the one I will be reviewing here is The Great Escape.

Even though it started a little slow and I wouldn’t recommend watching it unless you have the whole afternoon set aside, it was surprisingly well paced.

My dad gave this movie a ⅘ rating but explained that it would lose points if it had been made today because “there are certain things, with modern sensibilities, where it’s definitely a little lacking.”

He made a disclaimer before the movie started and warned me that it does not even place on the Bechdel test, but I don’t have a problem with that considering the historical context and the premise of this movie.

My dad explained afterwards, “One thing I appreciate is they didn’t try to force any kind of romance in.  It was a bunch of guys [who were] prisoners of war and they just let it be that.”

Even though The Great Escape features an entirely male cast, it is very accurate to the historical events that it is based on.

The set was based on maps and stories of the actual camp, it was filmed on location in Germany, and even one of the actors, Donald Pleasance, had formerly been a POW in World War II.

The only part that was obviously not accurate to the historical context was the American involvement in the escape, since the United States had not technically joined the war yet.

Despite the the historical disparity of some characters, their development was still well handled.

My dad sung praises for Hiltz, The Cooler King, who is the “quintessential romanticized American male.  Nothing’s gonna get him down and he’s gonna thumb his nose at everything.”

He also expressed respect for “ the drivenness of Big X, this guy who’s escaped all these times but his duty is to escape again even if it means his life.”

It is not just the development of the characters that works well in The Great Escape but the pairings of characters

“Then you’ve got the scrounger guy . . . but you’ve also got the forger roommate and the pairing of those two together I think is really kind of poignant in some ways because it softens the guy who you could just look at and go ‘oh, he’s a criminal’ but he has a care for the Forger, but then the forger is just this a-typical guy who’s like the throw out nerd character,” my dad explained.

My father also mentioned that the cinematography is great, which I agree with but for different reasons.  While he admired the beautiful shots of the alps and Germany’s countryside, I was more impressed with lighting and cropping.

There were several scenes that took place at night, requiring them to play with lighting, which I appreciate as someone who’s taken video and photography classes.  Night shoots are a challenge even with modern technology–I can only imagine how much work went into making believable moonlight and candlelight.

The camerawork was also fantastic because of the difficult sets they had to work with.  Cropping the camera image to the confined spaces of the tunnels and following the escape artists as they zipped through them must have been a challenge, but it paid off in the end and was surprisingly realistic.

Overall, The Great Escape is a great story and a great movie, earning a ⅘ from me as well as my father.

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Love At First News Site Thu, 06 Feb 2020 16:08:05 +0000 Statistics say only 2% of high school relationships work out, but don’t tell that to these Dallastown grads.

Each year, The Beacon highlights “Cutest Couples” from the senior class in their annual senior issue. While some are no longer together, a surprising amount actually ended up married.

Laura & Matt Rae, Sarah & Aaron Hennigan, Allyssa & Cliff Churchwell, and Sarah & Brant Davis are just a few DHS love stories who have lasted the test of time. 

If the statistics are so low for high school relationships to last, what’s the secret? 

According to Sarah Hennigan, “The key to making it work is open communication, making sure you set aside intentional time for each other, being each other’s best friend, and honesty, even when it’s difficult.” 

(Left) Beacon Archives (Right) Photo Submitted
DHS grads Sarah (Hensley) and Aaron Hennigan lasted the test of time and went on to get married after dating in high school.

The Hennigans started dating their junior year in 2010 and went on to get married in 2015. This may be because they attended the same college. However, some, like the Churchwells went separate ways for college and still stayed together.  They started dating in 2005 and then got married in 2016. 

“We both chose to go to colleges in different states and to be honest, I think we both thought we would break up, but we were just a good compatible couple,” she said.

Churchwell went on to say that the key to their relationship was “having fun and not putting a lot of pressure on ourselves. We never let being a couple hold us back.”

The couples who attended different colleges all agreed that it wasn’t always easy, but they made it work.

Davis said, “We did go to separate colleges, but at that point in our relationship we were committed to each other and had built enough trust. While distance is never easy, I think it ultimately strengthened our relationship and made our time together more valuable.” 

(Left) from Beacon Archives (Right) Nicole Daacke
DHS grads Sarah (Berger) and Brant Davis lasted the test of time and went on to get married after dating in high school.

While some say high school relationships won’t last, DHS grads say there are advantages to knowing someone that long. 

“It is still sometimes crazy to me that we have been together for so long, but we grew up together and helped each other become who we are today. I couldn’t picture my life without him. He’s my very best friend and the best husband and father to our two kids,” Churchwell said. 

The Hennigan, Davis, and Churchwell couples are not the only ones with this experience, Laura and Matt Rae also have a similar story.

The Raes started dating the summer of 2005 when they were 15 and went on to get married in 2013. They too found love at Dallastown and unexpectedly were together ever since.

“Even if we have moments where we may not “like” each other, we will always choose to love each other. There would be times where we’d question our relationship, but it’s whether you get through those feelings together that makes the difference,” Rae said. 

(Left) Beacon Archives (Right) Photo Submitted
DHS grads Laura (Murphy) and Matt Rae lasted the test of time and went on to get married after dating in high school.

At the end of the day, you never know where you will end up or who you will end up with.  

“I teach high schoolers now and I always say be careful who you pick to date in 9th grade because you could be stuck with them forever like me,” Churchwell said. 

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Unsung Heroes of Black History Month Thu, 06 Feb 2020 13:07:34 +0000 Parks. King. X .

These are still the household names that represent the Civil Rights movement for most Americans. But there are also many unsung heroes who made differences – big and small– and are still as relevant as they were more than half a century ago.

So let’s celebrate six African Americans who took part in these small and big victories for the black community.

Nannie Helen Burroughs

Photo via Wikipedia Commons under Creative Commons License

Nannie Helen Burroughs created the National Training School for Women and Girls in Washington, D.C. in 1929 after being denied a teaching job for being “too dark.” for the position. So, she decided it open a trading school, the school educated black high school and college-aged girls and included racial pride and community activism in its curriculum.  It was renamed in her honor in 1964.




Ruby Bridges

Photo via Wikipedia Commons under Creative Commons License

In 1960, Bridges was the first black female student to integrate into an all-white, public elementary school in the south. She was six years old at the time and had to be escorted by marshalls due to threats.  Only one teacher agreed to teach Bridges and there were no other children in her class but she still loved learning and never missed a day of school.


James Meredith

Photo via Wikipedia Commons under Creative Commons License

Meredith was a powerful figure in the Civil Rights movement. He fought against racial segregation in universities after being rejected by colleges because of the color of his skin. He was the first black student to attend the University of Mississippi. He even lead his own solitary protest march called, “The March Against Fear.” Meredith was shot by a sniper, but recovered and continued his fight for equality.



Fred Shuttlesworth

Photo via Wikipedia Commons under Creative Commons License

Shuttlesworth, an NAACP worker, worked hard to encourage African Americans to start voting. He created the Alabama Christian Movement For Human rights and established the Southern Christian Leadership Conference (SCLC) because he wanted the law to change in Birmingham about segregation. He received the Presidential Citizens Medal in 2001 from then President Bill Clinton.




Mamie Till Mobley

Photo via Wikipedia Commons under Creative Commons license

In 1955, Mobley’s 14-year-old son Emmett Till was brutally murdered in Mississippi by two white men claiming he “flirted” with one of their wives. Till’s body was beaten and tortured. He was found three days later in the Tallahatchie River. The officers tried to hurriedly dispose of Till’s body but Mobley got the rights of her son’s remains before they could.

Seeing what they had done to her son, Mobley decided to have an open-casket funeral because she wanted “the world to see what they did to my boy.”

More than 100,000 people saw Till’s body and made a Civil Rights demonstration in American history. Mobley didn’t stop there, she stood up for underprivileged children. Mobley didn’t get justice for her son, but that just encouraged her to keep fighting for racial injustice.

Coretta Scott King

Photo via Wikipedia Commons under Creative Commons License

After her husband Martin Luther King Jr. was assassinated, King took his place at a sanitation workers’ protest in Memphis. King continued her husband’s work in many ways. King fought hard to make her husband’s birthday a national holiday and raised millions of dollars for the Martin Luther King, Jr. Center for Nonviolent Social Change. King also was an advocate for LGBTQ rights. King wants to be remembered as, “a complex, three-dimensional, flesh-and-blood human being with a rich storehouse of experiences, much like everyone else, yet unique in my own way…much like everyone else.”




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DASD Hires Coordinator of Marketing and Communications Wed, 05 Feb 2020 20:34:22 +0000 Nicole Montgomery, a former Dallastown student, has returned to her alma mater, but instead of taking classes and playing volleyball, she is now the Coordinator of Marketing and Communications for the entire Dallastown Area School District.

Although the position is new, it did exist in one form or another over the years, most recently as a Community Relations position which was dissolved in 2011 during budget cuts. The responsibilities were divided amongst other employees for several years, but when an increase in technology changed the way we communicate, the school district decided it was time to hire someone to oversee all media relations.

Much of Montgomery’s job involves overseeing the school’s Twitter and Facebook accounts, which requires a lot of time and monitoring.

“Social media is a 24/7 job. . . you never know when something’s going to happen,” which requires Montgomery to be constantly in touch with people.

She is required to communicate all emergency announcements, from two hour snow delays to bus accidents. She doesn’t make the decision about snow days, but is responsible for getting the word out to the community through social media, the school website, phone calls, and contact with local media.

“There is a difficult work life balance,” Montgomery elaborated as she discussed her two children and the times that she has to turn off her phone to relax.

Despite her difficult schedule, Montgomery seems to enjoy the challenges of the job. “I’m the type of person who always wants something to do [and] knowing what’s going on at all times is appealing,” Montgomery said.

Photo by staff
Nicole Montgomery, the new Coordinator of Marketing and Communications for DASD visited the journalism classes at Dallastown last month.

In addition to making all of Dallastown’s social media posts, Montgomery has been working on branding and marketing.  This involves researching and making suggestions to adjust the website, logos and uniforms to make the representation of the district as consistent as possible.

Montgomery, who graduated from York College with a degree in Public Relations and Speech Communications, has experience in marketing, previously working for York Wallcoverings to write product descriptions and aid in communications as they transitioned to online sales. She also worked for York College in Digital Communications, overseeing the College’s digital presence including the website, social media, and video marketing.

“Make all your accounts private,” Montgomery advised students as most employers will search social media of any candidates applying for jobs or internships.

The task of communicating with the entire school district is a difficult one, but Montgomery is highly qualified and excited to take on the task, and she’s happy to do it at the school from which she graduated.

“I’m a product of Dallastown,” Montgomery said. “This is where I want to be. I enjoy finding ways to communicate to the public the great things being done in the Dallastown Area School District.”



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